ASU English Dept. Brochure

Created as a recruiting tool for the Arizona State University English Department, this brochure needed to speak to three different audiences: professors, students, and parents. The brochure highlighted the achievements of the English Department and sent the message that you can do anything with an English degree.

The tree on the front and back covers symbolizes the many branches (professions) that are obtainable when an individual receives a degree in English, and the trunk and root represented the English department as a whole. Although we gave them something unique, it was also important to maintain the ASU look and feel while staying true to their brand standards.