Margarita Trends Video

History and Trends of the margarita over the years

BeamSuntory approached Ignite Creative Services to produce a 3-4 minute informative video to feature the latest margarita trends with the goal of selling more tequila using the below guidelines.

  • Beam’s “Mas Margaritas” program
  • Innovative ways to sell tequila
  • Frozen and flavor options
  • Influence of small batch tequila
  • Mixologist/industry professional interviews and sound bytes
  • History of the margarita

What I Did

  • Planning & Research
  • Storyboard
  • Script
  • Scouting
  • Talent Interviews
  • Manage/Direct On-site Shoot, Editing, Animations & VO